Folks, let’s be honest. I’m not a fan of Coke. It’s a terrible product and it does terrible things to our bodies. It’s not so good for Colombian union leaders, either. And you really couldn’t find a person who is less enamored of the Super Bowl or Super Bowl ads in general, what with their unquenchable thirst for hegemonic masculinity and rampant misogyny, etc.
But I gotta say: Good on ya, Coke, for your ad this year.