Folks, let’s be honest.  I’m not a fan of Coke.  It’s a terrible product and it does terrible things to our bodies.  It’s not so good for Colombian union leaders, either.  And you really couldn’t find a person who is less enamored of the Super Bowl or Super Bowl ads in general, what with their unquenchable thirst for hegemonic masculinity and rampant misogyny, etc.

But I gotta say: Good on ya, Coke, for your ad this year.

Nativists everywhere are clutching their pearls over the horror of it all.  Nicely done.  I’m still not buying your products though.